Brightcove Extends Its Video Platform to Host HTML5 Apps (readwriteweb)
Thu, 01 Dec 2011 18:30:00 +0100
For the last three years, Brightcove has been implementing a steady transition
from a YouTube alternative, to a premium video services provider, to a Web
functionality provider. The last critical step in that transition may have
taken place yesterday, as the company once considered a Google takeover target
makes its move in the fast-growing HTML5 apps platforms market.
Unlike appMobi, whose mobiUs ecosystem uses a utility model for billing
customers on a granular scale, Brightcove's new App Cloud will be a premium
Web apps host. It will provide APIs that aim to fill in HTML5's many device-
specific gaps, including for accessing tablets' built-in cameras,
accelerometers, and location finders. And it will charge developers fees
starting at $15,000 per year once their apps go live.
"Pure HTML5 web apps cannot appear in app markets like the iTunes App Store or
Google Android Market, but these apps can because they have that native
wrapper," reads a corporate blog post yesterday from Jeff Whatcott,
Brightcove's chief marketing officer. "This wrapper also gives these apps
access to native capabilities like the camera, microphone, contact list, or
notification system that are off limits to the browser."
It's the wrapper that substantiates ...